iNTEGRATED MARKETING PROGRAM
THE BRIEF
Dolby asked us to create a platform that could educate upcoming and independent artists on how to incorporate its Atmos technology into their recording process.
OUR APPROACH
We conceived Dolby Atmos Accelerator, a program that taught up & coming artists how to use the technology and collaborate with their peers in the process. The Accelerator aligned each artist with a recording engineer trained in the technology and in a Dolby Atmos recording studio. The artists also collaborated with other artists to learn about each others creative process and give feedback to each other. The program not only educated the artists in Dolby Atmos but also built and created a community around the experience. Each artist released the tracks on all the streaming platforms.
THE RESULTS
Over 5 Million Streams
►MARKETING CAMPAIGN ►CREATIVE DIRECTION