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creative AGENCY FOR THE WORLD’S BEST BRANDS.

MUSIC IS OUR EXPERTISE.

AT THE FOREFRONT OF MUSIC & CULTURE FOR OVER 30 YEARS,

we started as an underground club, built a global music community and record label, and marketed artists like Daft Punk, Amy Winehouse, Janelle Monáe and Lady Gaga.

Today, The world’s best brands engage us to create & activate their music initiatives.

Our Services

Concert Production
& Brand Experiences

Talent buying, curation, production, logistics, stage management.

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Music strategy & Consumer Research

We offer a research-driven point of view on a target audience’s musical identity and the role of music in a brand’s storytelling.

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MUSIC & CELEBRITY PARTNERSHIPS

Identifying the best talent to work with our clients is an art form for us - grounded in music business acumen, curatorial experience and a rare and eclectic musical taste.

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Sonic Branding & Identity

We develop sonic branding tools, as well as music usage guidelines, which serve as a roadmap for a brand’s musical identity.

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Music Composition

Our team of award-winning composers and sound designers craft bespoke and original music compositions for film, commercials, TV and social content.

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Music SUPERVISION

With our deep knowledge of music, we are known for bringing a unique perspective and sound to projects.

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For brands to be relevant today, they can’t simply tap into culture.

Brands have to create culture.

BRANDS WE’VE WORKED WITH

Our Case Studies

  • The W Hotel Building at bathed in a purple hue at sunset

    W Hotels

    STRATEGY AND MARKETING

    Developing and implementing a global strategy targeting Gen Z and travel.

  • Samsung \ Global Flagship Experience Center

    Samsung

    GLOBAL FLAGSHIP
    EXPERIENCE CENTER

    Driving broader awareness of Samsung’s distinct and innovative technology and ecosystem.

  • Man standing in a field just before a thunderstorm

    Charlotte's Web

    CREATIVE CONCEPT

    Telling the story behind their unique integrated production process for “The World’s Most Trusted Hemp Company”

  • A young black man standing, wrapped in an American flag

    The 1619 Project

    MUSIC SUPERVISION

    Overseeing the music on the EMMY Award Winning The 1619 Project, a six-part documentary series for Hulu.

Artists We’ve Worked With

DIPLO
DISCLOSURE
DIZZEE RASCAL
DJ QUESTLOVE
DJ SHADOW
DRAKE
ELLIE GOULDING
EMELI SANDÉ
EMPIRE OF THE SUN
ESTELLE
FATBOY SLIM
FEIST
FELA KUTI
FITZ & THE TANTRUMS
FLORENCE & THE MACHINE
FRANCIS AND THE LIGHTS
GARY CLARK JR.
GIL SCOTT HERON
GILLES PETERSON
GOTAN PROJECT
GRIMES
HIATUS KAIYOTE
HOLY GHOST!
HOT CHIP
J BALVIN

AIR
ALOE BLACC
AMBER MARK
AMY WINEHOUSE
ANITTA
ARCADE FIRE
A$AP ROCKY
A TRIBE CALLED QUEST
BEASTIE BOYS
BEBEL GILBERTO
BJÖRK
BLACK EYED PEAS
BLOC PARTY
CHAKA KHAN
CHANCE THE RAPPER
CHARLI XCX
CHIC
COLDPLAY
COMMON
CORINNE BAILEY RAE
DADDY YANKEE
DAFT PUNK
DAVID GUETTA
DE LA SOUL
DIANA ROSS

MARK RONSON
MASSIVE ATTACK
MAXWELL
MAYER HAWTHORNE
MICHAEL KIWANUKA
MIGUEL
MOBY
MOS DEF
MS. LAURYN HILL
N.E.R.D.
NERO
NORAH JONES
OUTKAST
PALOMA FAITH
PERFUME GENIUS
PITBULL
PLAN B
PORTISHEAD
PRETTY LIGHTS
Q-TIP
QUADRON
QUESTLOVE
RADIOHEAD
RAPHAEL SAADIQ
REV RUN

ROBERT GLASPER
ROBIN THICKE
ROBYN
ROOSEVELT
SADE
SANTIGOLD
SEAN PAUL
SIA
SOFI TUKKER
THE FUGEES
THE KNOCKS
THE ROOTS
TIMBALAND
TREY SONGZ
TV ON THE RADIO
TWIN SHADOW
U2
WALE
WALK THE MOON
WILL.I.AM
ZEDD

JAMIROQUAI
JANELLE MONAE
JAPANESE BREAKFAST
JESSIE J
JESSIE WARE
JILL SCOTT
JOHN LEGEND
JOSÉ JAMES
JUSTICE
KANYE WEST
KASKADE
KATY B
KATY PERRY
KID CUDI
K’NAAN
LADY GAGA
LIL UZI VERT
LCD SOUNDSYSTEM
LENNY KRAVITZ
LILY ALLEN
LOTUS
LUDACRIS
LUIS FONSI
M.I.A.
MADONNA

 * We don’t represent any artists.
Our agnostic approach enables us to work solely in the best interest of our clients.

It’s the music that brought us here.

Let’s chat.

inquiries@giantstep.net

281 N. 7Th Street, #2, Brooklyn,
New York, NY 11211