Creative concept and execution
Charlotte’s Web asked us to tell the story behind their unique integrated production process, and make a Compelling case for why the brand is “The World’s Most Trusted Hemp Company.”
Our Approach
We created a short film that captured a day in the life of Charlotte’s Web’s operations in locations spanning three different parts of Colorado.
Charlotte’s Web’s “seed to shelf” integrated product production process in their brand-new state-of-the-art facility. Our unique approach to the music involved recording audio elements throughout the end-to-end product production process. We captured every sonic element we encountered throughout the Colorado journey – from the natural environment to their new facility. We then used these elements to create the music for the film. The footage was shot in an anamorphic cinematic style to capture the vastness and beauty of Colorado.
Accolades
Clio Award Winner 2021
GOLD - Editing
SILVER - Video 61s to 5 min
►SONIC BRANDING/IDENTITY ►MUSIC SUPERVISION & LICENSING ►CONTENT CREATION ►CORE COMPETENCIES