Music Composition
Aspiration asked us to create inspiring music for all marketing and advertising of the carbon-neutral credit card, Aspiration Zero, that speaks to the brand’s unique environmental promise.
OUR APPROACH
The obvious route for a carbon neutral sonic identity would have been a natural, stripped-down, acoustic sound. Instead, we focused on a combination of raw energy, instrumentation, and semiotics. We also identified a composer from Iceland, a country that plans to be carbon neutral by 2040.
