music Partnership

Michael Kors asked us to help launch their exclusive partnership with the James Bond film No Time to Die.

OUR APPROACH

We identified a Latin X artist and created a stunning film in Miami to celebrate and promote Michael Kors’ partnership around the film’s fall 2021 release.

We engaged independent Venezuelan singer Elena Rose to star in an exclusive music video that ran across Michael Kors’ digital, social channels, and influencer channels. Elena’s throwback 1960s glamor and modern Latin X sound was an optimal fit for both Michael Kors and James Bond’s iconic brands.