Music PARTNERSHIPS

Jaeger-LeCoultre asked us to align them with talent that would introduce the luxury brand to a new, younger audience for the launch of its "Sound Maker” Exhibition in New York.

OUR APPROACH

We identified Ahmir “Questlove” Thompson as the perfect artist who could achieve the brand’s goals, and elevate their “Sound Maker” Exhibition. Questlove made an appearance, supported the brand through his social channels of 3M+ social media followers, and developed an exclusive 6 hour Jaeger-LeCoultre branded playlist, his musical ode to New York City.

The partnership with Questlove expanded to include additional appearances and DJ performances at Jaeger-LeCoultre events.