MUSIC Strategy & consumer research
We use a combination of audial semiotics, targeted focus groups to generate “deep dive” qualitative, quantitative and trend-based consumer research for brands who are interested in leveraging music in their marketing.
We work with a wide network of panel experts - including musicologists, artists and music industry professionals - to present valuable insights and shape our recommendations. We look at how music influences our target audience’s identities from an early age - from how they enjoy themselves to how they interpret complex emotional concepts. We also look at the emotional triggers and responses of our audiences. We offer a research-driven point of view on a target audience’s musical identity and the role of music in a brand’s storytelling.
Our Services
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CONCERT PRODUCTION & BRAND EXPERIENCES
From intimate shows to festival size audiences, and from bespoke installations at hotels to brand experience centers - we’ve seen and done it all
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MUSIC & CELEBRITY PARTNERSHIPS
Identifying the best talent to work with our clients is an art form for us - grounded in music business acumen, curatorial experience and a rare and eclectic musical taste.
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MUSIC STRATEGY & CONSUMER RESEARCH
We use a combination of audial semiotics, targeted focus groups to generate “deep dive” qualitative, quantitative and trend-based consumer research for brands who are interested in leveraging music in their marketing.
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SONIC BRANDING & IDENTITY
We develop sonic branding tools, as well as music usage guidelines, which serve as a roadmap for a brand’s musical identity.
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MUSIC COMPOSITION
Original composition and sound design for film, TV documentaries, commercials, and social content.
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MUSIC SUPERVISION
Music search and licensing for film, TV, documentaries, commercial, social content.