Global Flagship Experience center
The brief
Samsung asked us to drive broader awareness of its distinct and innovative technology and ecosystem in the cultural center of NYC.
Our Approach
We opened a permanent non-retail, multi-floor flagship experience center in the heart of NYC’s Meatpacking District - a global first for Samsung.
Oversaw all branding initiatives
Established partnerships with companies like Smorgasburg, Rag & Bone, Wanderlust
Curated a truly non-retail experience by commissioning immersive and interactive installations and programming
Developed innovative music, food & sports event formats to drive traffic to 837, including performances by Florence & the Machine, Rachel Platten, appearances with LeBron James and chef Daniel Boulud.
Developed VR content & synchronized VR event experiences, utilizing
Samsung technology
RESULTS
In the opening month:
1 Billion+ earned impressions
29 Million impressions and 43.2 Million engagements on social
38K+ device interactions in the first week
950 Million PR impressions, from 523 total placements
(highlights included Mashable, Fast Company and Entrepreneur)
Improved Brand Perception – with over 65% of visitors agreeing that Samsung is a lifestyle brand and “on the way up.”
84% improved opinion of the Samsung brand after visiting the space
99.6% visitors satisfied with their experience at the space
ACCOLADES
Best Design Store of the Year (2017)
►MUSIC STRATEGY ►SONIC BRANDING/IDENTITY ►TALENT PROCUREMENT & PARTNERSHIPS ►MUSIC SUPERVISION & LICENSING ►LIVE & DIGITAL EVENTS ►CONTENT CREATION ►CREATIVE MUSIC PROJECTS ►CORE COMPETENCIES ►BRAND PARTNERSHIPS/BUSINESS DEVELOPMENT ►OPERATIONS