HOW MUSIC CAN TRANSFORM THE SHOPPING EXPERIENCE FOR GEN Z
Leonard Bernstein (no relation) once said, “Music can name the unnameable and communicate the unknowable.” In an era characterized by digital immersion and e-commerce convenience, brick-and-mortar retail has been struggling with the challenge of reinventing itself. Music, with its power to influence emotions, is the transformative tool to breathe new life into the physical shopping experience and even help consumers at the point of sale. This is especially interesting for the new generation of consumers who crave experiential engagement.
CAN BEYONCÉ REVIVE LEVI’S?
The partnership between Beyoncé and Levi Strauss & Co. is generating significant buzz, marking what seems to be “the perfect marketing storm.” With her album "Cowboy Carter" featuring the track "Levii’s Jeans," this collaboration appears natural.
“Outside In" An Immersive Theatrical Experience by The Child Center of New York
For over seven decades, The Child Center of NY has stood as a pillar of support for children and families facing the toughest challenges. From mental health to education and beyond, they’ve championed the cause of holistic well-being, touching the lives of thousands.
To mark the launch of the Child Center of NY’s $50 million dollar capital campaign which will see the launch of its community Innovation Center.
We are proud to be a part of the team producing “Outside In”: An Immersive Theatrical Experience at The Lincoln Center on May 7th, 2024.
A “Sleep No More”-type experience that will transcend traditional theater and will be premiered for three showings over one night.
This event couldn’t be more important or timely, as suicide has become the second highest cause of death for teenagers in New York City. Considering the urgency and magnitude of this crisis, the Child Center of NY is looking to cross-sector collaborations to break these cycles and take on the great impact challenges of our time. Engaging industry leaders in technology, science, entertainment, finance, and various other fields in this first-of-its-kind approach.
The interactive experience where audiences don't just watch but actively participate, blends scripted performance with improvisation, offering a unique glimpse into the life of Maya, an 18-year-old navigating the challenges of modern-day New York City.
"As we honor National Children's Mental Health Awareness Month this May 7th, 'Outside In' stands at the forefront, not just as an immersive play, but as the catalyst for the launch of our Innovation Center. This initiative is a testament to our role as a social impact organization, dedicated to forging new, innovative pathways in mental wellness. 'Outside In' is our invitation to you—our community—to explore the profound healing potential of art and play therapy. Together, let's embrace these creative approaches to support our children's mental health, sparking a movement of understanding, acceptance, and change." Traci Donnelly, CEO of the Child Center of NY
Maurice Bernstein, CEO of Giant Step “Immersive theater transcends traditional boundaries. The blurring of the lines between performer and audience creates an interactive experience where the theatrical world extends beyond the stage to engage all senses and emotions. We are excited to be a part of changing the paradigm and bringing this unique vision to life.”
Please come to support and experience “Outside In”
Link to Tickets: https://lincolncenter.org/venue/clark-studio-theater/outside-in-657
Giant Step wins an Emmy For “The 1619 Project”
We are thrilled to have been a part of the collaborative effort behind the HULU documentary "The 1619 Project," which recently earned the prestigious Emmy award for “Outstanding Original Documentary or Non diction Series.” Spearheaded by Nikole Hannah-Jones, the project began as a New York Times podcast before evolving into a book and ultimately a documentary series. Giant Step was asked to serve as the music supervisors, it was both an honor and a pleasure to contribute to this noteworthy production alongside our esteemed colleague, Barry Cole. The original score, crafted by the legendary James Poysner, added a remarkable layer to the project.
Participating in this endeavor was not only an incredible professional experience but also a means of contributing to the telling of an important and impactful story. We extend our heartfelt congratulations to the entire team, with special recognition for Shoshana Guy, whose vision and leadership brought us into this project.
SOB’S THE BIRTH PLACE OF GIANT STEP CELEBRATES 4O YEARS
SOB’s the birth place of Giant Step celebrates 40 years.
How Brands and the Music Industry Can Maximize Emerging Platforms
Goldman Sachs’ recent “Music In The Air” report estimates that Record labels and music rights holders are reaping greater rewards from Peloton streams compared to the once-dominant TikTok platform. Learn what this shift means for brands to the music industry.
TAMPA EDITION OPENS WITH A STAR STUDDED MUSIC WEEKEND STARRING LENNY KRAVITZ.
Goldman Sachs’ recent “Music In The Air” report estimates that Record labels and music rights holders are reaping greater rewards from Peloton streams compared to the once-dominant TikTok platform. Learn what this shift means for brands to the music industry.