The Role of Music in the Hotel Industry: A Symbiotic Evolution
The Role of Music in the Hotel Industry: A Symbiotic Evolution
THE SHOW MUSTN’T GO ON
THE SHOW MUSTN’T GO ON
Why This Year’s Grammy Awards Show Should Be Postponed
HOW MUSIC CAN TRANSFORM THE SHOPPING EXPERIENCE FOR GEN Z
Leonard Bernstein (no relation) once said, “Music can name the unnameable and communicate the unknowable.” In an era characterized by digital immersion and e-commerce convenience, brick-and-mortar retail has been struggling with the challenge of reinventing itself. Music, with its power to influence emotions, is the transformative tool to breathe new life into the physical shopping experience and even help consumers at the point of sale. This is especially interesting for the new generation of consumers who crave experiential engagement.
CAN BEYONCÉ REVIVE LEVI’S?
The partnership between Beyoncé and Levi Strauss & Co. is generating significant buzz, marking what seems to be “the perfect marketing storm.” With her album "Cowboy Carter" featuring the track "Levii’s Jeans," this collaboration appears natural.
“Outside In" An Immersive Theatrical Experience by The Child Center of New York
For over seven decades, The Child Center of NY has stood as a pillar of support for children and families facing the toughest challenges. From mental health to education and beyond, they’ve championed the cause of holistic well-being, touching the lives of thousands.
To mark the launch of the Child Center of NY’s $50 million dollar capital campaign which will see the launch of its community Innovation Center.
We are proud to be a part of the team producing “Outside In”: An Immersive Theatrical Experience at The Lincoln Center on May 7th, 2024.
Giant Step wins an Emmy For “The 1619 Project”
We are thrilled to have been a part of the collaborative effort behind the HULU documentary "The 1619 Project," which recently earned the prestigious Emmy award for “Outstanding Original Documentary or Non diction Series.” Spearheaded by Nikole Hannah-Jones, the project began as a New York Times podcast before evolving into a book and ultimately a documentary series.
SOB’S THE BIRTH PLACE OF GIANT STEP CELEBRATES 4O YEARS
SOB’s the birth place of Giant Step celebrates 40 years.
How Brands and the Music Industry Can Maximize Emerging Platforms
Goldman Sachs’ recent “Music In The Air” report estimates that Record labels and music rights holders are reaping greater rewards from Peloton streams compared to the once-dominant TikTok platform. Learn what this shift means for brands to the music industry.
TAMPA EDITION OPENS WITH A STAR STUDDED MUSIC WEEKEND STARRING LENNY KRAVITZ.
Goldman Sachs’ recent “Music In The Air” report estimates that Record labels and music rights holders are reaping greater rewards from Peloton streams compared to the once-dominant TikTok platform. Learn what this shift means for brands to the music industry.