Music Composition
AFTERPAY ENGAGED US TO CREATE ORIGINAL MUSIC FOR THEIR ADS THAT WOULD RUN IN NORTH AMERICA AND UNITED KINGDOM HOLIDAY CAMPAIGN 2023.
OUR APPROACH
Created original music with a contemporary feel and a subtle nod to the holiday season. This approach aligned with Afterpay's future forward value proposition
RESULTS
Afterpay sellers across the world set a new record with 70M transactions, up 14% from 2022.
Consumers continued to display diverse shopping habits as in-person shopping also increased 15%.
CORE COMPETENCIES ►MUSIC SUPERVISION & LICENSING ►SONIC BRANDING & IDENTITY