SOnic branding
& identity
Sonic branding consists of creating and composing the sounds associated with a brand, including audio signature, guidelines, playlists, and more.
We develop sonic branding tools, as well as music usage guidelines, which serve as a roadmap for a brand’s musical identity. Our guidelines include our recommendations for activation of sonic branding tools within brand marketing and experience channels. We also recommend key performance indicators and benchmarks for future music applications in marketing and communications across various brand marketing and experience channels.
Our Services
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CONCERT PRODUCTION & BRAND EXPERIENCES
From intimate shows to festival size audiences, and from bespoke installations at hotels to brand experience centers - we’ve seen and done it all
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MUSIC & CELEBRITY PARTNERSHIPS
Identifying the best talent to work with our clients is an art form for us - grounded in music business acumen, curatorial experience and a rare and eclectic musical taste.
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MUSIC STRATEGY & CONSUMER RESEARCH
We use a combination of audial semiotics, targeted focus groups to generate “deep dive” qualitative, quantitative and trend-based consumer research for brands who are interested in leveraging music in their marketing.
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SONIC BRANDING & IDENTITY
We develop sonic branding tools, as well as music usage guidelines, which serve as a roadmap for a brand’s musical identity.
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MUSIC COMPOSITION
Original composition and sound design for film, TV documentaries, commercials, and social content.
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MUSIC SUPERVISION
Music search and licensing for film, TV, documentaries, commercial, social content.