HOtel Openings & Events
Giant Step has worked with Ian Schrager (Studio 54 co-founder and boutique hotel pioneer) from his days with the Morgans Hotel Group to his latest brand, EDITION – a unique lifestyle hotel concept and joint venture with Marriott.
THE BRIEF
EDITION asked us to curate and produce global hotel openings and tentpole events for EDITION Hotels, creating unforgettable experiences for the brand and attendees.
OUR APPROACH
Executed music experiences for the hotel openings of New York Times Square, West Hollywood, Madrid and Tampa. In additional to tentpole events like their annual Art Basel event in Miami.
Our events included unique and unprecedented productions of multi-night musical experiences, on and off property. Performances from artists such as Lenny Kravitz, Diana Ross, Chaka Khan, Chic, Janelle Monáe, Mark Ronson, Lauryn Hill, Charli XCX, St. Vincent, D-Nice, Sofi Tukker, Slick Rick, Questlove and Q-Tip.
THE RESULTS
